The guys at the International Institute for Species Exploration Arizona State University, in cooperation with Media Alchem of Seattle, have just released the trailer and movie to Planet Bob.
Planet Bob is a fantastic way to advertise the importance of taxonomy to a general audience. Making people aware of taxonomy through a large media campaign is a novel idea and one that I hope will attract the attention of policy makers and funding bodies. We wish Quentin Wheeler and the IISE the best of luck.
Please visit the Planet Bob website http://www.planetbob.asu.edu/